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Email & SMS

Follow-up with rules, consent and an exit.

Campaigns and automated sequences via email, SMS and WhatsApp — personal, measurable and privacy-conscious.

How it works Consent-based
  1. 01
    Purpose & segmentClarify relevance and legal basis.
  2. 02
    Design the sequenceDefine channel, content and exit.
  3. 03
    Approve & sendControlled rather than unchecked.
  4. 04
    Review & adjustRespect responses and unsubscribes.

Starting point, risk, approach

What this building block can realistically change — and what does not appear automatically.

Starting point

Relevant contacts go quiet

Enquiries and existing customers receive no useful follow-up because communication depends on someone remembering.

Risk

More messages can reduce trust

Untargeted sequences, weak consent records and excessive frequency turn automation into noise and compliance risk.

Our approach

Consent, context and timing

We build segments and sequences around a clear purpose, documented consent and rules for stopping or handing over.

Realistic goal

Consistent communication

Your team can see what was sent, measure responses and improve the next iteration without pretending every message creates revenue.

What you get

Concrete deliverables.
With scope and acceptance criteria.

Welcome sequences

Configurable flows greet and inform new contacts and offer a suitable next step.

Nurture tracks

Consenting contacts receive relevant content with frequency and stop rules.

Campaigns & offers

Seasonal promotions and news reach the right segments.

Segmentation

Messages based on interest and behaviour — not a scattergun.

A/B testing

Subject lines and content are continuously tested against each other.

Analysis & optimisation

Opens, clicks and replies feed straight into the next round.

Keep the options visible

We use standard services, open interfaces or custom code according to the task and risk. Ownership, licences, data flows and handover are agreed before work starts.

Evidence boundary

No borrowed case study.

We do not yet have a suitable public reference for this building block. Instead of inventing names or results, we make scope, review and handover traceable.

Scope before work

Goals, boundaries, owners, dependencies and acceptance are agreed before implementation.

Reviewable stages

Changes, decisions, tests and open risks remain visible throughout the work.

Orderly handover

Access, documentation, data export and the operating model belong in the agreed scope.

See all our work

Free initial estimate

Clarity first. Then the right conversation.

Describe your project in a few sentences. The Scoper structures the scope, assumptions and an initial price range — instantly and without obligation.