Accountable digital partner for owner-led businesses
We take responsibility for making marketing, customer communication, data, AI and software work as one. We connect what you already have, build only what is missing and measure whether your most important constraint actually improves.
Personal · no obligation · a clear next decision
Understand & prioritiseDefine the constraint and target
01Connect or buildOptions before tools
02Measure & operateSecure impact and handover
03One system, one accountable path, measurable acceptance.
Digital accountability
DigitAI is your long-term partner for the decisions between business model, marketing, customer experience, data, AI and technology. We learn how your operation works, coordinate the connections and bring in specialists only where they are genuinely needed.
See whether we are a fit →Three purchasable outcomes
You are not buying a loose bundle of marketing, AI and development. You choose a clear target state, measurable acceptance and the smallest sensible path to get there.
When information is entered more than once, work gets lost between tools or AI is still an isolated experiment.
When leads arrive but replies, follow-up, proposals, invoicing or onboarding are inconsistent.
When standard software is holding you back, you need a portal or digital product, or an existing system must scale reliably.
We first inspect what already works. Standard services stay when they are enough. Open interfaces or custom code are added only where control, impact or differentiation justify the extra complexity.
A clear specialism
We fit businesses whose digital work has become business-critical, yet remains trapped between agencies, tools, internal owners and isolated decisions.
Recurring enquiries, proposals, coordination and onboarding need to operate as one customer process.
Product, marketing, customer data and operations need to be decided and developed together.
Customer journeys in German, English or French need linguistic quality and a dependable technical foundation.
If you only need isolated posts, a generic chatbot, the cheapest possible website or a performance promise without reliable baseline data. We work on the system, not interchangeable piecework.
The DigitAI Suite
The Suite grew from our own requirements for marketing, client work, projects and software delivery. It gives us reusable building blocks without forcing your business into a rigid product model.
We can deploy one product, connect your existing systems or build a custom solution. The Suite is our implementation advantage and practical proof — not a purchasing obligation.
Community & Organisation
Church, Campus, School, Club and Estate Base Cloud bring the same product idea into different organisations: clear domain workflows, traceable data models and an interface shaped around daily work.
One consistent foundation for data, roles and workflows, specialised for each organisation’s day-to-day work.
Church management and a member app for people, groups, events and communication.
Student administration, learning and fundraising in one connected system.
Club management for members, fees, events and donations.
Administration for students, families, classes and independent-school workflows.
Management for units, ownership changes and the right allocation keys.
Four core projects · publicly verifiable
From a regional brand website to operating software: each project solves a different real problem and can be viewed live. No stage sets, no invented results.
A custom operating system for automated 24/7 retail and vending locations — connecting inventory, payment status, telemetry and operating workflows.
A warm, mobile presence for regional honey — with clear provenance, an understandable range and a direct contact path.
Rethought as a local marketplace through new AI capabilities and delivered for web, iOS and Android — with real, publicly visible listings.
One platform for members, groups, events and communication — multi-tenant instead of a collection of disconnected administration lists.
At the start, we record the baseline and target — such as response time, manual handoffs, proposal cycle, onboarding time or operating effort. After launch, we assess the same definition. Business figures are published only with explicit permission.
Our shared starting point
You do not need to choose a package or guess a price before speaking to us. The Scoper gives your project a free initial structure and creates a sound basis for the next decision.
Your goal, constraint and existing systems become a non-binding orientation — concrete enough for a useful conversation without pretending the final scope is already known.
You receive a scope, assumptions and realistic price range. A standardised route is only suggested when it genuinely covers the need.
Chris reviews the goal, dependencies and open questions with you. Bounded work may then receive a fixed-price proposal; complex systems are calculated individually.
Only after your decision do proposal, contract, invoice and payment route appear in the protected CRM. Once accepted, the client project is handed over to Projects.
The proposal separates one-off work, ongoing operations and agreed third-party or media costs. The options remain visible before you decide.
Prefer not to use an AI estimate? Write to Chris directly. The personal route is always available.
Enquire directly by email →How it works
Every phase ends with a traceable decision. You see results early, understand the risks and retain control over budget and direction.
Estimate your project ↗We clarify users, business model, existing systems, data and the decision the project needs to improve.
You receive a recommendation with alternatives, timeline, third-party costs and clear criteria for when the work is done.
We build and test in short increments. You see working results early and make decisions where they matter.
Access, data flows and open items are documented. You then choose handover, ongoing care or focused expansion.
From marketing to digital product architecture
Chris comes from marketing and project management. AI did more than speed up isolated tasks: it changed what a small, accountable team could build and operate as a product. Dodolist was rethought, Smartshop gained its own operating system and recurring needs became the DigitAI Suite.
Today, DigitAI combines that product mindset with the closeness of a family business: Chris owns strategy, technology and delivery; Gloria connects language technology, audience understanding and marketing. If a project needs additional specialist expertise, it is planned around the scope and named in advance — accountability stays with DigitAI.
Since 2017: connecting audiences, campaigns, teams, budgets and delivery.
AI opened new product possibilities; the idea became a marketplace for web and mobile.
A custom operating system connects physical retail, payments, inventory, data and workflows.
Recurring patterns across marketing, client work, projects and development became five connected products.
Before we work together
Complex systems require trust — but not blind trust. We make accountability, dependencies, costs and handover discussable before work starts.
Ask a different question →Chris leads every project and remains your main point of contact. Gloria owns the language and marketing work. External partners are used only when they fit the scope and are named in advance — accountability is not handed off.
We accept only projects whose scope and timeline we can personally control. Stages, priorities and response paths are agreed up front. If specialist capacity is needed, it is planned transparently rather than silently outsourced.
The operating and ownership model is written into the proposal. For custom software, the repository, technical documentation, data export and handover can be part of the scope. For standard services, we name licences, providers and exit options before a decision.
We plan data flows, roles, access, backups and external services in proportion to risk. AI responses get explicit knowledge boundaries and human handovers. The concrete safeguards belong in the scope — we do not make blanket security promises.
New requirements are described with their impact on value, time, cost and technical debt before implementation. You make a conscious choice: replace, add, schedule for later or reject.
Before implementation, we agree the metric that matches the constraint and record its baseline — for example processing time, manual handoffs, response rate, proposal cycle or operating effort. After launch, we measure the same definition. We do not promise returns that neither you nor we can control.
You choose documented handover, ongoing care or incremental expansion. Third-party and operating costs are shown separately. A long-term commitment exists only when explicitly agreed and genuinely useful for operations.
Reviewable collaboration
So we make clear—before and throughout the project—how you can assess quality, progress and handover readiness.
Scope, owners, dependencies, running costs and acceptance are agreed before implementation.
Decisions, changes, tests and open risks stay visible in short, traceable stages.
Access, documentation, data export and the operating model belong in the agreed scope—not in a black box.
Free initial estimate
Describe your goal, constraint and existing technology. The Scoper instantly structures the scope, assumptions and an initial price range — then you decide whether to continue personally with Chris.
